Although the Asset Administration Shell (AAS) standard provides a structured and machine-readable representation of industrial assets, their semantic comparability remains a major challenge, particularly when different vocabularies and modeling practices are used. Engineering would benefit from retrieving existing AAS models that are similar to the target in order to reuse submodels, parameters, and metadata. In practice, however, heterogeneous vocabularies and divergent modeling conventions hinder automated, content-level comparison across AAS. This paper proposes a hybrid graph matching approach to enable semantics-aware comparison of Digital Twin representations. The method combines rule-based pre-filtering using SPARQL with embedding-based similarity calculation leveraging RDF2vec to capture both structural and semantic relationships between AAS models. This contribution provides a foundation for enhanced discovery, reuse, and automated configuration in Digital Twin networks.