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Classification and Learning-to-rank Approaches for Cross-...
Nam Khanh Tran · 2016-12-20 · via cs.IR updates on arXiv.org

In this paper, we propose two methods for tackling the problem of cross-device matching for online advertising at CIKM Cup 2016. The first method considers the matching problem as a binary classification task and solve it by utilizing ensemble learning techniques. The second method defines the matching problem as a ranking task and effectively solve it with using learning-to-rank algorithms. The results show that the proposed methods obtain promising results, in which the ranking-based method outperforms the classification-based method for the task.