Electromagnetic skins (EMSs) have been recently considered as a booster for wireless sensing, but their usage on mobile targets is relatively novel and could be of interest when the target reflectivity can/must be increased to improve its detection or the estimation of parameters. In particular, when illuminated by a wide-bandwidth signal (e.g., from a radar operating at millimeter waves), vehicles behave like \textit{extended targets}, since multiple parts of the vehicle's body effectively contribute to the back-scattering. Moreover, in some cases perspective deformations challenge the correct localization of the vehicle. To address these issues, we propose lodging EMSs on vehicles' roof to act as high-reflectivity planar retro-reflectors toward the sensing terminal. The advantage is twofold: \textit{(i)} by introducing a compact high-reflectivity structure on the target, we make vehicles behave like \textit{point targets}, avoiding perspective deformations and related ranging biases and \textit{(ii)} we increase the reflectivity the vehicle, improving localization performance. We detail the EMS design from the system-level to the full-wave-level considering both reconfigurable intelligent surfaces (RIS) and cost-effective static passive electromagnetic skins (SP-EMSs). Localization performance of the EMS-aided sensing system is also assessed by Cramér-Rao bound analysis in both narrowband and spatially wideband operating conditions.