6G promises a paradigm shift by integrating positioning and sensing, enhancing not only the communication performance but also enabling location- and context-aware services. Historically, positioning and sensing were focused on cost and performance tradeoffs, implying an escalated demand for resources, such as radio, physical, and computational resources, for improved performance. However, 6G expands this perspective, embracing a set of broader values, namely sustainability, inclusiveness, and trustworthiness. From a joint industrial/academic perspective, this paper aims to shed light on these important value indicators and their relationship with the conventional key performance indicators in the context of positioning and sensing.