The goal of this article is to investigate the propagation behavior of 28-GHz millimeter wave in coniferous forests and model its basic transmission loss. Field measurements were conducted with a custom-designed sliding correlator sounder. Relevant foliage regions were extracted from high-resolution LiDAR data and satellite images. Our results show that traditional foliage analysis models for lower-frequency wireless communications fail to consistently output correct path loss predictions. Novel fully automated site-specific models are proposed to resolve this issue, yielding 0.9 dB overall improvement and up to 20 dB regional improvement in root mean square errors.