Low-rank modeling plays a pivotal role in signal processing and machine learning, with applications ranging from collaborative filtering, video surveillance, medical imaging, to dimensionality reduction and adaptive filtering. Many modern high-dimensional data and interactions thereof can be modeled as lying approximately in a low-dimensional subspace or manifold, possibly with additional structures, and its proper exploitations lead to significant reduction of costs in sensing, computation and storage. In recent years, there is a plethora of progress in understanding how to exploit low-rank structures using computationally efficient procedures in a provable manner, including both convex and nonconvex approaches. On one side, convex relaxations such as nuclear norm minimization often lead to statistically optimal procedures for estimating low-rank matrices, where first-order methods are developed to address the computational challenges; on the other side, there is emerging evidence that properly designed nonconvex procedures, such as projected gradient descent, often provide globally optimal solutions with a much lower computational cost in many problems. This survey article will provide a unified overview of these recent advances on low-rank matrix estimation from incomplete measurements. Attention is paid to rigorous characterization of the performance of these algorithms, and to problems where the low-rank matrix have additional structural properties that require new algorithmic designs and theoretical analysis.