Visual Speech Recognition (VSR) differs from the common perception tasks as it requires deeper reasoning over the video sequence, even by human experts. Despite the recent advances in VSR, current approaches rely on labeled data to fully train or finetune their models predicting the target speech. This hinders their ability to generalize well beyond the training set and leads to performance degeneration under out-of-distribution challenging scenarios. Unlike previous works that involve auxiliary losses or complex training procedures and architectures, we propose a simple approach, named Lip2Vec that is based on learning a prior model. Given a robust visual speech encoder, this network maps the encoded latent representations of the lip sequence to their corresponding latents from the audio pair, which are sufficiently invariant for effective text decoding. The generated audio representation is then decoded to text using an off-the-shelf Audio Speech Recognition (ASR) model. The proposed model compares favorably with fully-supervised learning methods on the LRS3 dataset achieving 26 WER. Unlike SoTA approaches, our model keeps a reasonable performance on the VoxCeleb test set. We believe that reprogramming the VSR as an ASR task narrows the performance gap between the two and paves the way for more flexible formulations of lip reading.