Generalized variational inference (GVI) provides an optimization-theoretic framework for statistical estimation that encapsulates many traditional estimation procedures. The typical GVI problem is to compute a distribution of parameters that maximizes the expected payoff minus the divergence of the distribution from a specified prior. In this way, GVI enables likelihood-free estimation with the ability to control the influence of the prior by tuning the so-called learning rate. Recently, GVI was shown to outperform traditional Bayesian inference when the model and prior distribution are misspecified. In this paper, we introduce and analyze a new GVI formulation based on utility theory and risk management. Our formulation is to maximize the expected payoff while enforcing constraints on the maximizing distribution. We recover the original GVI distribution by choosing the feasible set to include a constraint on the divergence of the distribution from the prior. In doing so, we automatically determine the learning rate as the Lagrange multiplier for the constraint. In this setting, we are able to transform the infinite-dimensional estimation problem into a two-dimensional convex program. This reformulation further provides an analytic expression for the optimal density of parameters. In addition, we prove asymptotic consistency results for empirical approximations of our optimal distributions. Throughout, we draw connections between our estimation procedure and risk management. In fact, we demonstrate that our estimation procedure is equivalent to evaluating a risk measure. We test our procedure on an estimation problem with a misspecified model and prior distribution, and conclude with some extensions of our approach.