In this paper, we consider objective Bayesian inference of the generalized exponential distribution using the independence Jeffreys prior and validate the propriety of the posterior distribution under a family of structured priors. We propose an efficient sampling algorithm via the generalized ratio-of-uniforms method to draw samples for making posterior inference. We carry out simulation studies to assess the finite-sample performance of the proposed Bayesian approach. Finally, a real-data application is provided for illustrative purposes.