Wasserstein distributionally robust optimization (DRO) aims to find robust and generalizable solutions by hedging against data perturbations in Wasserstein distance. Despite its recent empirical success in operations research and machine learning, existing performance guarantees for generic loss functions are either overly conservative due to the curse of dimensionality, or plausible only in large sample asymptotics. In this paper, we develop a non-asymptotic framework for analyzing the out-of-sample performance for Wasserstein robust learning and the generalization bound for its related Lipschitz and gradient regularization problems. To the best of our knowledge, this gives the first finite-sample guarantee for generic Wasserstein DRO problems without suffering from the curse of dimensionality. Our results highlight that Wasserstein DRO, with a properly chosen radius, balances between the empirical mean of the loss and the variation of the loss, measured by the Lipschitz norm or the gradient norm of the loss. Our analysis is based on two novel methodological developments that are of independent interest: 1) a new concentration inequality controlling the decay rate of large deviation probabilities by the variation of the loss and, 2) a localized Rademacher complexity theory based on the variation of the loss.