The Gibbs sampler (a.k.a. Glauber dynamics and heat-bath algorithm) is a popular Markov Chain Monte Carlo algorithm which iteratively samples from the conditional distributions of a probability measure $π$ of interest. Under the assumption that $π$ is strongly log-concave, we show that the random scan Gibbs sampler contracts in relative entropy and provide a sharp characterization of the associated contraction rate. Assuming that evaluating conditionals is cheap compared to evaluating the joint density, our results imply that the number of full evaluations of $π$ needed for the Gibbs sampler to mix grows linearly with the condition number and is independent of the dimension. If $π$ is non-strongly log-concave, the convergence rate in entropy degrades from exponential to polynomial. Our techniques are versatile and extend to Metropolis-within-Gibbs schemes and the Hit-and-Run algorithm. A comparison with gradient-based schemes and the connection with the optimization literature are also discussed.