We introduce a non-homogeneous version of the generalized counting process (GCP), namely, the non-homogeneous generalized counting process (NGCP). We time-change the NGCP by an independent inverse stable subordinator to obtain its fractional version, and call it as the non-homogeneous generalized fractional counting process (NGFCP). A generalization of the NGFCP is obtained by time-changing the NGCP with an independent inverse subordinator. We derive the system of governing differential-integral equations for the marginal distributions of the increments of NGCP, NGFCP and its generalization. Then, we consider the GCP time-changed by a multistable subordinator and obtain its Lévy measure, associated Bernštein function and distribution of the first passage times. The GCP and its fractional version, that is, the generalized fractional counting process when time-changed by a Lévy subordinator are known as the time-changed generalized counting process-I (TCGCP-I) and the time-changed generalized fractional counting process-I (TCGFCP-I), respectively. We obtain the distribution of first passage times and related governing equations for the TCGCP-I. An application of the TCGCP-I to ruin theory is discussed. We obtain the conditional distribution of the $k$th order statistic from a sample whose size is modelled by a particular case of TCGFCP-I, namely, the time fractional negative binomial process. Later, we consider a fractional version of the TCGCP-I and obtain the system of differential equations that governs its state probabilities. Its mean, variance, covariance, {\it etc.} are obtained and using which its long-range dependence property is established. Some results for its two particular cases are obtained.