Given a graph $T$ and a family of graphs $\mathcal{F}$, the generalized Turán number $\mathrm{ex}(n,T,\mathcal{F})$ is the maximum number of copies of $T$ in an $n$-vertex $\mathcal{F}$-free graph. We prove a general theorem which states that for any tree $T$, any family $\mathcal{F}$, and any integer $k$, either $\mathrm{ex}(n,T,\mathcal{F})$ is at least $Ω(n^{k+1})$ or at most $O(\mathrm{ex}(n,\mathcal{F})^{k})$, from which we derive a number of consequences. Our proofs rely on new variants of the classical Helly Theorem for trees which may be of independent interest. As far as we are aware, this is the first known application of Helly theorems for Turán type problems.