We describe the cone of deformations of a Coxeter permutahedron, or equivalently, the nef cone of the toric variety associated to a Coxeter complex. This family of polytopes contains polyhedral models for the Coxeter-theoretic analogs of compositions, graphs, matroids, posets, and associahedra. Our description extends the known correspondence between generalized permutahedra, polymatroids, and submodular functions to any finite reflection group.