Let $Q_d$ be the $d$-dimensional hypercube and $N=2^d$. We prove that the number of (proper) 4-colorings of $Q_d$ is asymptotically \[6e2^N,\] as was conjectured by Engbers and Galvin in 2012. The proof uses a combination of information theory (entropy) and isoperimetric ideas originating in work of Sapozhenko in the 1980's.