We give a short proof of a bound on the list chromatic number of graphs $G$ of maximum degree $Δ$ where each neighbourhood has density at most $d$, namely $χ_\ell(G) \le (1+o(1)) \fracΔ{\ln \fracΔ{d+1}}$ as $\fracΔ{d+1} \to \infty$. This bound is tight up to an asymptotic factor $2$, which is the best possible barring a breakthrough in Ramsey theory, and strengthens results due to Vu, and more recently Davies, P., Kang, and Sereni. Our proof relies on the first moment method, and adapts a clever counting argument developed by Rosenfeld in the context of non-repetitive colourings. As a final touch, we show that our method provides an asymptotically tight lower bound on the number of colourings of locally sparse graphs.