The ring of cyclic quasi-symmetric functions and its non-Escher subring are introduced in this paper. A natural basis consists of fundamental cyclic quasi-symmetric functions; for the non-Escher subring they arise as toric $P$-partition enumerators, for toric posets $P$ with a total cyclic order. The associated structure constants are determined by cyclic shuffles of permutations. We then prove the following positivity phenomenon: for every non-hook shape $λ$, the coefficients in the expansion of the Schur function $s_λ$ in terms of fundamental cyclic quasi-symmetric functions are nonnegative. The proof relies on the existence of a cyclic descent map on the standard Young tableaux (SYT) of shape $λ$. The theory has applications to the enumeration of cyclic shuffles and SYT by cyclic descents.