There are increasingly efficient data processing pipelines that work on vectors of numbers, for instance most machine learning models, or vector databases for fast similarity search. These require converting the data to numbers. While this conversion is easy for simple numerical and categorical entries, databases are strife with text entries, such as names or descriptions. In the age of large language models, what's the best strategies to vectorize tables entries, baring in mind that larger models entail more operational complexity? We study the benefits of language models in 14 analytical tasks on tables while varying the training size, as well as for a fuzzy join benchmark. We introduce a simple characterization of a column that reveals two settings: 1) a dirty categories setting, where strings share much similarities across entries, and conversely 2) a diverse entries setting. For dirty categories, pretrained language models bring little-to-no benefit compared to simpler string models. For diverse entries, we show that larger language models improve data processing. For these we investigate the complexity-performance tradeoffs and show that they reflect those of classic text embedding: larger models tend to perform better, but it is useful to fine tune them for embedding purposes.