It is common in computer vision to be confronted with domain shift: images which have the same class but different acquisition conditions. In domain adaptation (DA), one wants to classify unlabeled target images using source labeled images. Unfortunately, deep neural networks trained on a source training set perform poorly on target images which do not belong to the training domain. One strategy to improve these performances is to align the source and target image distributions in an embedded space using optimal transport (OT). However OT can cause negative transfer, i.e. aligning samples with different labels, which leads to overfitting especially in the presence of label shift between domains. In this work, we mitigate negative alignment by explaining it as a noisy label assignment to target images. We then mitigate its effect by appropriate regularization. We propose to couple the MixUp regularization \citep{zhang2018mixup} with a loss that is robust to noisy labels in order to improve domain adaptation performance. We show in an extensive ablation study that a combination of the two techniques is critical to achieve improved performance. Finally, we evaluate our method, called \textsc{mixunbot}, on several benchmarks and real-world DA problems.