In this work we propose an energy functional along the lines of Modern Hopfield Networks (MNH), the stationary points of which correspond to the attention due to Vaswani et al. [12], thus unifying both frameworks. The minima of this landscape form "context wells" - stable configurations that encapsulate the contextual relationships among tokens. A compelling picture emerges: across $n$ token embeddings an energy landscape is defined whose gradient corresponds to the attention computation. Non-linear attention mechanisms offer a means to enhance the capabilities of transformer models for various sequence modeling tasks by improving the model's understanding of complex relationships, learning of representations, and overall efficiency and performance. A rough analogy can be seen via cubic splines which offer a richer representation of non-linear data where a simpler linear model may be inadequate. This approach can be used for the introduction of non-linear heads in transformer based models such as BERT, [6], etc.