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A Multilayered Approach to Classifying Customer Responsiveness and Credit Risk
Ayomide Afolabi, Ebere Ogburu, Symon Kimitei · 2026-01-05 · via stat.ML updates on arXiv.org

This study evaluates the performance of various classifiers in three distinct models: response, risk, and response-risk, concerning credit card mail campaigns and default prediction. In the response model, the Extra Trees classifier demonstrates the highest recall level (79.1%), emphasizing its effectiveness in identifying potential responders to targeted credit card offers. Conversely, in the risk model, the Random Forest classifier exhibits remarkable specificity of 84.1%, crucial for identifying customers least likely to default. Furthermore, in the multi-class response-risk model, the Random Forest classifier achieves the highest accuracy (83.2%), indicating its efficacy in discerning both potential responders to credit card mail campaign and low-risk credit card users. In this study, we optimized various performance metrics to solve a specific credit risk and mail responsiveness business problem.

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