We investigate multi-stage pretraining for prosody modeling in diffusion-based TTS. A speaker-conditioned dual-stream encoder is trained with masked language modeling followed by SigLIP-style cross-modal contrastive learning using mixed-phoneme batches, with an additional same-phoneme refinement stage studied separately. We evaluate intrinsic text-audio retrieval and downstream synthesis in Grad-TTS and a latent diffusion TTS system. The two-stage curriculum (MLM + mixed-phoneme contrastive learning) achieves the best overall synthesis quality in terms of intelligibility, speaker similarity, and perceptual measures. Although same-phoneme refinement improves prosodic retrieval, it reduces phoneme discrimination and degrades synthesis. These findings indicate that improvements in embedding-space metrics do not necessarily translate to better generative performance and highlight the need to balance phoneme discrimination and prosodic sensitivity in TTS pretraining.