The zero-shot object navigation (ZSON) in unknown open-ended environments coupled with semantically novel target often suffers from the significant decline in performance due to the neglect of high-dimensional implicit scene information and the long-range target searching task. To address this, we proposed an active object navigation framework with Environmental Attributes Map (EAM) and MLLM Hierarchical Reasoning module (MHR) to improve its success rate and efficiency. EAM is constructed by reasoning observed environments with SBERT and predicting unobserved ones with Diffusion, utilizing human space regularities that underlie object-room correlations and area adjacencies. MHR is inspired by EAM to perform frontier exploration decision-making, avoiding the circuitous trajectories in long-range scenarios to improve path efficiency. Experimental results demonstrate that the EAM module achieves 64.5\% scene mapping accuracy on MP3D dataset, while the navigation task attains SPLs of 28.4\% and 26.3\% on HM3D and MP3D benchmarks respectively - representing absolute improvements of 21.4\% and 46.0\% over baseline methods.