We consider the problem of collaborative bearing estimation using a method with historic roots in set theoretic estimation techniques. We refer to this method as the Convex Combination Ellipsoid (CCE) method and show that it provides a less conservative covariance estimate than the well known Covariance Intersection (CI) method. The CCE method does not introduce additional uncertainty that was not already present in the prior estimates. Using our proposed approach for collaborative bearing estimation, the nonlinearity of the bearing measurement is captured as an uncertainty ellipsoid thereby avoiding the need for linearization or approximation via sampling procedures. Simulations are undertaken to evaluate the relative performance of the collaborative bearing estimation solution using the proposed (CCE) and typical (CI) methods.