Despite proportionality being one of the tenets of data protection laws, we currently lack a robust analytical framework to evaluate the reach of modern data collections and the network effects at play. We here propose a graph-theoretic model and notions of node- and edge-observability to quantify the reach of networked data collections. We first prove closed-form expressions for our metrics and quantify the impact of the graph's structure on observability. Second, using our model, we quantify how (1) from 270,000 compromised accounts, Cambridge Analytica collected 68.0M Facebook profiles; (2) from surveilling 0.01\% the nodes in a mobile phone network, a law-enforcement agency could observe 18.6\% of all communications; and (3) an app installed on 1\% of smartphones could monitor the location of half of the London population through close proximity tracing. Better quantifying the reach of data collection mechanisms is essential to evaluate their proportionality.