Jeremy Provost:

When you search for Morpho, the App Store automatically flips you over to iPhone & iPad Apps, even though there’s a perfectly good Mac app that matches the search.

To add insult to injury, searching for Morpho on the iPhone or iPad App Store does show our app first. But specifically because we’ve built a Mac app, our app doesn’t show up in the list of iPhone & iPad Apps on the Mac App Store. For being a good platform-citizen, we’ve been rendered virtually invisible in search.

I’ve seen this happen with several apps, including Morpho.

I don’t know when this changed, but now it makes sense why 2025 was our worst year for Morpho downloads on the Mac.

If the Mac App Store can’t be bothered to promote, you know, actual Mac apps, then I don’t know what the point is for developers or customers.

Jeremy Provost:

I tried it again, and it’s true: searching for Morpho now defaults to Mac Apps.

I wish I knew why this happened, why it’s working now, and whether it’s truly fixed or could happen again.

Jeremy Provost:

Here’s a report on Reddit that the same thing is happening for another app, but only in certain countries.

Ultimately, it seems that with the launch of Morpho Converter 3.0 there were enough searches or downloads to “upgrade” it to defaulting to Mac Apps.

Previously:

• Mac App Store Design in Tahoe
• Private iPad Camera Multitasking Entitlement
• Pop Out Timer Rejected From the App Store
• LatherApp Rejected From the App Store
• Is There Hope for the Mac App Store?

Update (2026-03-30): Aaron Pearce:

I do wonder why I bother with Mac ports of my app. App Review just seems to consistently find a reason to reject. Doesn’t feel worth it compared to just running the iPad app on the Mac at some stages.

Bug Mac Mac App Store macOS Tahoe 26 Search

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