Google’s Nick Fox on, for some reason, LinkedIn:

People also asked if AI in Search would mean that people never click through to websites anymore.

Actually, as we’ve shared before, we continue to send billions of clicks to the web every day through Search. And we’ve designed our AI features in Search to connect people to websites. In fact, we’re now sending billions of clicks to websites every week through AI features in Search alone – and we’re just getting started.

The specific effects of Google’s A.I. search features is made murkier by all the other features the company has to answer queries immediately instead of sending them to an external website. Nevertheless, the claim that Google still sends “billions of clicks” is just another way of saying Google still has a monopoly on the world’s web searches. It is a substantially similar statement to the one Google issued a year ago, and something the company is only repeating because the New York Times asked for comment.

If only Google had some kind of dashboard or console with information about a website’s search performance.

Barry Schwartz, Search Engine Roundtable:

Google even built out the AI performance reports in Search Console but excluded clicks. This is because Google is “continuing to work with website owners to understand what insights will be most helpful to inform their strategies” and Google doesn’t think those are clicks. Nope, because Google does not want us to see our click-through rates from AI Search features compared to traditional search features.

I am sure this is a mere oversight that Google will be eager to correct.