Jeff Bezos’ Washington Post is facing a scathing new class-action lawsuit accusing it of using surveillance pricing to gouge loyal readers – in a case that attorneys believe could rack up millions in damages.

Since the mid-2010s, WaPo has “covertly harvested” subscriber data, using “deeply personal information” to determine how much they could squeeze out of each loyal reader, according to the suit, which was filed Thursday in the Superior Court of the District of Columbia.

Readers largely expected their personal data would be used for “mutually beneficial purposes” like “relevant advertisements” – and did not consent to their personal information being used to hike prices on their subscriptions, the suit alleged.

“The Washington Post has gone from an iconic institution of journalism to just another profit-obsessed technology company remade in the image of its tech bro billionaire owner and his move-fast-and-break-things mindset of value extraction,” Ryan Clarkson, founder and managing partner of Clarkson Law Firm, said in a statement.

The Washington Post did not immediately respond to The Post’s request for comment.

The plaintiff in the case, Washington, DC, resident Chelsea Blink, is just “one of millions of such subscribers affected by The Post’s covert data-harvesting practices,” according to the lawsuit.

Tim Giordano, a partner at The Clarkson Firm, told Mediaite he believes the case – which is seeking class-action status for current and former subscribers – could generate “millions, if not billions, in damages, given that the scheme operated nationwide.”

After billionaire Bezos bought WaPo in 2013 for $250 million, the paper started heavily investing in technology and digital subscriptions, the suit noted.

“The more loyal a reader became, the more data The Post could gather to estimate how much more that person might tolerate paying at renewal,” the complaint said. “Rather than rewarding loyalty, The Post’s system converted subscribers’ engagement into leverage against them.”

The suit also alleged WaPo might be collecting extra information from subscribers’ use of “affiliates” – including Amazon, Bezos’ e-commerce giant.

The lawsuit noted that the storied broadsheet has already lost thousands of subscribers over the past few years. 

More than a quarter million readers canceled their subscriptions after Bezos axed a planned endorsement for former Vice President Kamala Harris in the 2024 election, and then overhauled the editorial and op-ed pages to add more conservative voices.

More recently, the paper laid off over 300 journos in the name of cost-cutting.

The Washington Post has an estimated 2.5 million digital subscribers, according to NPR. The paper does not share its official subscription figures.

Last year, the publication was forced to reveal it was engaging in surveillance pricing techniques because of a 2025 New York disclosure law – and its subscribers, who had been “misled,” reacted with “anger,” according to the lawsuit.

Before the reveal, “not a single subscriber was aware of their surveilled pricing or secret harvesting of their data,” the suit alleged.

If Blink, the plaintiff, had been aware of the surveillance techniques, “she would not have agreed to such practices,” the complaint said.