Australian model and entrepreneur Casey James has sparked a huge online debate after sharing a “painfully awkward” moment from her wedding reception that didn’t quite go to plan.

The Sydney-based influencer and Copini Beauty founder, who tied the knot in March, took to social media to share a behind-the-scenes clip of her debuting her “second look” for the evening, only to be met with a less-than-enthusiastic response from her guests.

In the footage, James is seen walking onto an open veranda at her reception venue, clearly expecting a reaction to her outfit change.

Instead, the video shows most of her guests continuing to eat, drink, and chat, completely oblivious to her entrance.

While the trend of wedding outfit changes has exploded in recent years, James’ version didn’t quite live up to the Instagram reels.

Aside from a few waiters and her husband, Warren Ginsberg, who offered a handful of supportive claps alongside a friend, the space was largely silent.

“When you come down in your second look and get two claps,” James wrote over the video, sarcastically captioning the post: “All I’ve ever wanted from my favourite people.”

Photos from earlier in the day show the bride in a stunning, minimalist strapless white Kyha gown paired with a lace veil as she posed next to her husband, who opted for a relaxed, double-breasted white suit and sunglasses.

For her second look, James kept the base gown but ditched the veil, replacing it with a sheer, high-neck scarf draped elegantly over her shoulders.

While she was clearly disappointed, James’ commenters were less than sympathetic. “Weddings are the biggest look-at-me events,” someone quipped.

“And the crowd goes mild,” another user joked, while one blunt reply suggested she should “maybe try to just enjoy life” rather than worrying about the applause.

Others pointed out that maybe the “reveal” simply wasn’t obvious enough to notice.

One person thought that it was likely ignored because it was the “same dress and hairstyle” as the ceremony, with only a shawl added.

Another asked why everything has to be a show, adding, “It’s not your birthday.”

“It’s the biggest day of your life, and it’s just a regular day to everybody else,” someone else thought, while others asked what she was expecting, given she was “already the main event.”

Despite the negativity, many friends and fans rallied behind the model, arguing that wanting to feel special on your wedding day is a basic right.

“I’m clapping for you, girl. Stunning,” one fan wrote, while another admitted the clip hit home, saying they would be “devastated” if that were to happen to them.

“I’m sorry, honey, having an expectation is very heartbreaking, but try not to take it personally,” one woman added.

“At least the main one was there to clap for you,” a different follower noted, referring to her husband, who walked straight over to her to give her a kiss.

The clip reflects a growing tension in the global wedding industry, where second looks and ‘content moments’ are increasingly popular, fuelled by influencer culture and the desire for perfect Instagram posts.

With the average Australian wedding now costing roughly $35,000 – and significantly more in New South Wales – the pressure to have ‘viral’ moments is only growing.

Etiquette expert Kate Heussler told news.com.au that while the internet was quick to judge, the bride’s feelings were completely valid.

“Firstly, the bride is gorgeous!” Ms Heussler said.

“I don’t think she’s narcissistic at all, and I’m actually quite shocked people have jumped so quickly to labelling her that way. Wanting to feel celebrated at your own wedding is not narcissism – it’s very human.”

Heussler noted that it is unfair that society often elevates a woman’s wedding day to the most important moment of her life, only to mock her when she leans into that importance.

“Couples often put a huge amount of hard-earned money, emotion and planning into creating a beautiful day … if a bride has planned a second look, it’s completely understandable that she’d hope people notice it,” she said.

However, she explained that the “social media style” entrance requires more than just a new outfit.

“Guests are not mind readers. If you want a cinematic entrance, it needs to be cued properly by the bridesmaids, MC, DJ, or wedding planner,” she explained.

“Otherwise, people are chatting, eating, drinking, facing the wrong direction, or simply unaware that this is meant to be a moment.”

Ms Heussler pointed out that while second looks are treated like “mini fashion reveals” online, real-life weddings are often “messier.”

“People aren’t always watching for the shot; they’re looking for the champagne and getting the latest family gossip,” she said.

“The bride didn’t do anything wrong by wanting a reaction, and the guests didn’t necessarily do anything wrong by missing the cue. The missing piece was the cue.”