The pattern is consistent: ship something, post to Hacker News or a subreddit, get a small spike, then nothing. Not because the tool isn't useful — because staying visible requires showing up every few days across Bluesky, Mastodon, Dev.to, Hashnode, and a half-dozen directories. That's repetitive work that doesn't compound the way code does, and I kept skipping it.
So I built marketing-pipeline: a daily cron that rotates content across four social platforms and submits to type-specific directories, configured once per project.
Onboarding a new project is one command:
marketing onboard --name my-tool --repo owner/repo --kind mcp-server
That fetches the README, sends it to Claude, and writes the project's problem statement, facts, and rotation angles to projects.yml. From that point the daily GitHub Actions job at 14:00 UTC picks up the project, selects the least-recently-used angle, generates platform-appropriate copy, and posts it — Bluesky at 300 chars, X at 280, Mastodon and Dev.to/Hashnode at their respective limits.
The part I spent the most time on was an anti-slop gate in pipeline/antislop.py that hard-rejects specific tokens before anything goes out: excited, game-changer, unlock, empower, AI-powered, emoji, hashtags, and exclamation points. The generated posts read like a practitioner wrote them or they don't go out.
Directory routing is based on the kind field. An mcp-server gets submitted to the MCP Registry, Smithery, Glama, and PulseMCP. A claude-skill hits awesome-claude-code (payload generated, but their rules require a human to submit via their GitHub issue form — that one can't be automated). A browser-extension goes to Chrome Web Store, Firefox AMO, and Edge Add-ons.
What this doesn't solve: cold starts. If nobody knows your project exists, the pipeline just keeps posting into the void at a consistent cadence. It's distribution maintenance, not distribution creation. But for tools that got one spike and then faded, consistent presence compounds over weeks in ways a single post never does.
Requires an Anthropic API key and credentials for at least Bluesky, Dev.to, and Hashnode.