Fox‘s Red Seat Ventures is expanding into stand-up comedy and live entertainment through a multiyear deal with Kill Tony, the popular comedy show from Tony Hinchcliffe.

Red Seat Ventures, which functions as a creator services company within Fox’s Tubi division, will handle advertising sales for Kill Tony on both video and audio platforms. The deal will also see the show distributed on Fox’s streaming platforms Tubi and Fox One, and an ad-free version on Red Seat’s podcast subscription platform Supercast.

The show, which films at Joe Rogan’s Comedy Mothership in Austin, Texas, combines stand-up, improv and the classic comedy roast, with Hinchcliffe and a rotating slate of guest judge comedians roasting wannabe stand-ups seeking a minute to launch their act.

The show has taken off, and last year Netflix inked a deal to stream some Kill Tony specials on its platform.

“We are thrilled to be partnering with Tony and the Kill Tony entourage in bringing their wildly funny and captivating live comedy podcast to our growing portfolio of genre-defining creator content,” said Chris Balfe, CEO of Red Seat Ventures. “We look forward to expanding their audience across Fox’s streaming services and empowering them to scale and monetize their business in new ways.”

“Red Seat Ventures is the perfect partner for our podcast – they understand our brand, our vision and the importance of capturing and delivering live content to audiences,” added Hinchcliffe. “Chris and his team have the right tools and resources for us to maximize and elevate our podcasting footprint, and we’re excited to kick off the partnership with even more great comedic content for our audiences.”

Red Seat Ventures has built up a sizable portfolio of clients with a heavy emphasis on players in the political commentary and true crime genres, including Megyn Kelly, Ashley Flowers and Nancy Grace. But Kill Tony marks a major push into comedy.

Fox acquired Red Seat (it’s named after the iconic seat in the right field bleachers at Boston’s Fenway Park) last year, placing it within the Tubi Media Group. Red Seat acquired Supercast earlier this year.