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Retailers Predict Console Shortage Around GTA VI Launch
by Cpt.Jank Today, 00:23 Discuss (2 Comments) · 2026-06-27 · via TechPowerUp

It's long been predicted that the launch of GTA VI would have an outsized effect on the gaming industry, with the list of game developers moving launch dates to avoid coinciding with the massive launch seemingly growing daily. Strauss Zelnick, the CEO of Take-Two Interactive, and Corsair previously commented that GTA VI would boost console and PC sales when the game launched on the respective platforms. Now, according to a report by The Game Business, this sentiment is being echoed by retailers in the gaming industry. Although the news outlet does not mention the retailer by name for the sake of protecting the source, it reports that a senior games buyer commented that "We've been informed that because of the ongoing issues around hardware component availability, we won't be getting the units we want ahead of GTA. Demand will likely outstrip supply during the year-end period."

The crux of the issue seems to come down to the same ongoing component supply chain and pricing issues that recently resulted in a substantial price increase for both Xbox and PS5 consoles—the Xbox price increase is slated to go into effect three months before GTA VI launches. Console makers offer mixed reports, with Sony's CEO Hiroki Totoki telling investors in May that supply for the 2026 calendar year had already been secured. However, Xbox has been more transparent about the fact that demand for Xbox consoles "definitively" exceeds supply, despite the fact that production and logistics are at capacity making and distributing the consoles. GTA VI has already been listed for pre-order at a starting price of $79.99, and it seems as though Take-Two will stick to the announced November 19 launch date despite a number of prior launch delays.