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Olivia Rodrigo is entering a new chapter. The Grammy-winning singer-songwriter recently released her third studio album, You Seem Pretty Sad for a Girl So in Love, giving fans 13 new tracks filled with emotional storytelling, heartbreak and the “sad love songs” Rodrigo has become known for.

The album arrives nearly three years after Guts, making the release a major moment for fans who have been waiting for new music. Now, with Rodrigo’s sold-out Unraveled Tour set to kick off Sept. 25, Livies are not only streaming the new album but also searching for the perfect merch to celebrate the next era.

Ahead of the Unraveled Tour, several retailers (including Hot Topic, Aeropostale, Amazon and others) have restocked official Olivia Rodrigo merchandise, but fans know popular pieces can disappear quickly. From album-inspired apparel to accessories and collectibles, these are the best Olivia Rodrigo merch options to shop before heading to a show.

For fans who miss out on official releases, independent creators have also made Olivia Rodrigo-inspired designs on platforms like Etsy. While these items are not affiliated with Rodrigo, they offer additional options for fans looking for unique concert outfits and collectibles.

Olivia Rodrigo fans can grab this You Seem Pretty Sad for a Girl So in Love T-shirt for only $24.90, making it an affordable way to celebrate the singer’s latest album era. The unisex tee comes in sizes XS through 3X and features an oversized silhouette for a relaxed concert-ready fit. According to reviews, the material feels soft and comfortable, while the front graphic highlights Rodrigo on a swing alongside the album title.

This gray baseball cap offers a more understated take on Olivia Rodrigo merch. The 100% canvas design features pink embroidered “OR” initials on the front, plus a ponytail opening and an adjustable snap-back closure for a customizable fit.

Available starting at $13, this custom vinyl keychain lets fans choose from four album-inspired designs: the original cover, The Cure, the alternate cover and Drop Dead. With some styles already selling out, it’s worth picking one up sooner rather than later. Each keychain features double-sided artwork.

This $24 Olivia Rodrigo crewneck features a poster-inspired graphic on a knit fabric design. The unisex fit runs slightly oversized, giving fans a comfortable option to wear to the Unraveled Tour or beyond.

With the Unraveled Tour approaching, now is the time to shop Olivia Rodrigo merch before fan-favorite pieces sell out. This zip-up hoodie is made from a soft brown material and features Rodrigo’s initials on the chest, along with a pink and blue flower heart graphic inspired by her latest album artwork. It also includes a drawstring hood and roomy front pockets for added comfort.

Inspired by the pink and blue tones of Olivia Rodrigo’s latest album, this pink hat is a simple way to complete your concert look. The Target find is made from 100% cotton and features a 6.25-inch crown height with a 2.25-inch brim length for a classic fit.

For $20, fans can pick up this Olivia Rodrigo graphic tee featuring Target’s exclusive alternate album artwork of the singer. The design includes the album title in pink lettering and comes in a crewneck silhouette with an oversized fit.

Straight from Amazon’s official Olivia Rodrigo merch store, this throwback Sour merch tee refers back to Rodrigo’s “Get Him Back!”song with a graphic and quote on the back, and a logo on the front. Right now, only sizes large and XXL are available for purchase.

This Olivia Rodrigo PopSocket is a simple way to add a piece of merch to your everyday essentials. Starting at $16.99, fans can choose from three styles. The adhesive PopGrip is designed for smooth, hard plastic cases and is not compatible with silicone, leather, waterproof or highly textured phone cases. It’s also not compatible with wireless charging.

If you love Olivia Rodrigo’s Drop Dead, this Feminine Intuition quote shirt is a great pick for your next concert look. The comfortable fit makes it easy to wear to The Unraveled Tour or add to your everyday band tee rotation.

Beaded jewelry continues to be a popular summer accessory, making these bracelets an easy addition to your Unraveled Tour outfit. The handmade designs feature song titles from Olivia Rodrigo’s tracklist and are made to order. Note that this is unofficial merch.

When official merch sells out, Etsy still offers plenty of unofficial options to choose from. This tour tee is currently 50% off and comes in 18 styles, a range of sizes and 13 color options. It also features The Unraveled Tour dates on the back.

Rodrigo’s latest album follows the success of Guts, which debuted at No. 1 on the Billboard 200 and produced Billboard Hot 100 chart-topper “Vampire.” The album later became the foundation for her Guts World Tour, which ran throughout 2024 with additional performances continuing into 2025.

With You Seem Pretty Sad for a Girl So in Love, Rodrigo continues to explore the emotional songwriting style that helped define her career. The album blends pop with ‘80s new wave influences and features The Cure’s Robert Smith as the only guest artist on “What’s Wrong With Me.” Tracks including “Drop Dead,” while “The Cure” introduced fans to the album’s themes of love, heartbreak and self-reflection.

Before Guts, Rodrigo became a global pop star with her debut album Sour. The project topped the Billboard 200 and delivered two Billboard Hot 100 No. 1 hits, “Drivers License” and “Good 4 U.”

Beyond her tour, Rodrigo is also expanding her influence in music with Daisy Chain Fields, a new festival celebrating women in music. Taking place Aug. 29 at Great Park in Irvine, California, the event will feature an all-women lineup including KATSEYE, Chappell Roan and Doechii, with Stevie Nicks among the special guests.

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