Gloss-free sign language translation (SLT) is hindered by two key challenges: **inadequate sign representation** that fails to capture nuanced visual cues, and **sentence-level semantic misalignment** in current LLM-based methods, which limits translation quality. To address these issues, we propose a three-stage **r**einforcing **v**ision-**l**anguage **f**ramework (**RVLF**). We build a large vision-language model (LVLM) specifically designed for sign language, and then combine it with reinforcement learning (RL) to adaptively enhance translation performance. First, for a sufficient representation of sign language, RVLF introduces an effective semantic representation learning mechanism that fuses skeleton-based motion cues with semantically rich visual features extracted via DINOv2, followed by instruction tuning to obtain a strong SLT-SFT baseline. Then, to improve sentence-level semantic misalignment, we introduce a GRPO-based optimization strategy that fine-tunes the SLT-SFT model with a reward function combining translation fidelity (BLEU) and sentence completeness (ROUGE), yielding the optimized model termed SLT-GRPO. Our conceptually simple framework yields substantial gains under the gloss-free SLT setting without pre-training on any external large-scale sign language datasets, improving BLEU-4 scores by +5.1, +1.11, +1.4, and +1.61 on the CSL-Daily, PHOENIX-2014T, How2Sign, and OpenASL datasets, respectively. To the best of our knowledge, this is the first work to incorporate GRPO into SLT. Extensive experiments and ablation studies validate the effectiveness of GRPO-based optimization in enhancing both translation quality and semantic consistency.