RLHF is widely used to align flow-matching text-to-image models with human preferences, but often leads to severe diversity collapse after fine-tuning. In RL, diversity is often assumed to correlate with policy entropy, motivating entropy regularization. However, we show this intuition breaks in flow models: policy entropy remains constant, even while perceptual diversity collapses. We explain this mismatch both theoretically and empirically: the constant entropy arises from the fixed, pre-defined noise schedule, while the diversity collapse is driven by the mode-seeking nature of policy gradients. As a result, policy entropy fails to prevent the model from converging to a narrow high-reward region in the perceptual space. To this end, we introduce perceptual entropy that captures diversity in a perceptual space and maintains the property of standard entropy. Building upon this insight, we propose two entropy-regularized strategies, Perceptual Entropy Constraint and Perceptual Constraints on Generation Space, to preserve perceptual diversity and improve the quality. Experiments across two base models, neural and rule-based rewards, and three perceptual spaces demonstrate consistent gains in the quality-diversity trade-off; PEC achieves the best overall score of 0.734 (vs. baseline's 0.366); a complementary setting of PEC further reaches a diversity average of 0.989 (vs. baseline's 0.047). Our project page (https://xiaofeng-tan.github.io/projects/PEC) is publicly available.