This book provides a broad overview of Natural Language Generation (NLG), including technology, user requirements, evaluation, and real-world applications. The focus is on concepts and insights which hopefully will remain relevant for many years, not on the latest LLM innovations. It draws on decades of work by the author and others on NLG. The book has the following chapters: Introduction to NLG; Rule-Based NLG; Machine Learning and Neural NLG; Requirements; Evaluation; Safety, Maintenance, and Testing; and Applications. All chapters include examples and anecdotes from the author's personal experiences, and end with a Further Reading section. The book should be especially useful to people working on applied NLG, including NLG researchers, people in other fields who want to use NLG, and commercial developers. It will not however be useful to people who want to understand the latest LLM technology. There is a companion site with more information at https://ehudreiter.com/book/