We introduce LITcoder, an open-source library for building and benchmarking neural encoding models. Designed as a flexible backend, LITcoder provides standardized tools for aligning continuous stimuli (e.g., text and speech) with brain data, transforming stimuli into representational features, mapping those features onto brain data, and evaluating the predictive performance of the resulting model on held-out data. The library implements a modular pipeline covering a wide array of methodological design choices, so researchers can easily compose, compare, and extend encoding models without reinventing core infrastructure. Such choices include brain datasets, brain regions, stimulus feature (both neural-net-based and control, such as word rate), downsampling approaches, and many others. In addition, the library provides built-in logging, plotting, and seamless integration with experiment tracking platforms such as Weights & Biases (W&B). We demonstrate the scalability and versatility of our framework by fitting a range of encoding models to three story listening datasets: LeBel et al. (2023), Narratives, and Little Prince. We also explore the methodological choices critical for building encoding models for continuous fMRI data, illustrating the importance of accounting for all tokens in a TR scan (as opposed to just taking the last one, even when contextualized), incorporating hemodynamic lag effects, using train-test splits that minimize information leakage, and accounting for head motion effects on encoding model predictivity. Overall, LITcoder lowers technical barriers to encoding model implementation, facilitates systematic comparisons across models and datasets, fosters methodological rigor, and accelerates the development of high-quality high-performance predictive models of brain activity. Project page: https://litcoder-brain.github.io