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Prime Day season is one of the best times of year to buy a TV on sale. Usually in July, Prime Day is here earlier than usual, running June 23 to 26. Maybe Amazon knew that the World Cup would make everyone realize they were in need of a new TV.

Leading up to Prime Day, the TV deals were hot as we saw savings over $1,000. Now that Amazon's flagship sale is officially underway, we're seeing even bigger discounts on already great deals. Not to mention, Amazon is running a stellar bundle on Frame TVs and the Echo 8.

So let's get into all the best TV deals to shop during Prime Day. Be sure to check back throughout the sale for updates and follow along with all other categories in Mashable's Prime Day hub.

Why we like it

Hisense finally launched its highly-awaited RGB TVs on June 2. While both the UR8 and UR9 RGB TVs are on sale at Best Buy, there's another 2026 Hisense TV with a much wilder discount: The 75-inch Hisense U7 Mini LED TV is just $999.99 exclusively for Prime members after a massive 50% price drop from its usual $1,999.99.

Just released in March, the Hisense U7 series has a pretty incredible lighting system for its price range. Its backlight benefits from full-array local dimming, which uses clusters of tiny LED bulbs that can fully turn themselves on or off for more precise contrast during any scene or livestream. Other impressive numbers include a peak brightness of 3,000 nits (great news for FIFA fans trying to watch a game during the daytime) and a native 165Hz refresh rate (great news for gamers on a budget).

Best Frame TV deal

Why we like it

Samsung's latest Frame TVs just got their first discount during Prime Day and if that wasn't enough, Amazon is sweetening the deal. The new Frame TVs come with Neo QLEDs, a Micro HDMI port, and that signature art display.

But during Prime Day, Amazon is offering an even bigger discount. The Frame Pro is $230 off, its first discount, bringing it down to $1,297.99. That's 15% savings, but there's more. You'll also get a free Echo Show 11 with your purchase if you add it to your cart from the promo page. That's a $219.99 value, totally free.

This deal is available on both the Frame TV Pro and regular Frame TV.

Best Amazon TV deal

Why we like it

It's not Prime Day without record-low prices on Amazon's own gadgets. The 65-inch Ember Artline TV, which was just released at the end of April, got its biggest discount ever right before the Prime Day festivities kicked off. Now that we're in the trenches of the sale, Amazon has knocked an extra $100 off for select Prime members. Click on "Redeem" under the Prime Day logo to score the extra savings or enter the code FTVSAVE at checkout to get this model for only $799.99.

Think of the Ember Artline as Amazon's dupe of The Frame. It's designed to look like a painting on the wall, with a matte screen, an assortment of frame options, and a gallery of 2,000+ free works of art. Basically, if you have The Frame taste, but you're on a bit tighter budget, this is the deal for you.

Deals on 43-inch TVs and under

• Insignia 43-inch Class F50 Series 4K Fire TV — $119.99 $199.99 (save $80)

• Toshiba 43-inch C350 4K Fire TV — $159.99 $299.99 (save $140)

• Hisense 43-inch QD6 QLED 4K Fire TV — $199.99 $299.99 (save $100)

Deals on 50-inch to 55-inch TVs

• LG 55-inch 75B QNED 4K TV — $379.99 $599.99 (save $220)

• Hisense 50-inch E7 Cinema Mini LED QLED 4K Fire TV — $399.99 $699 (save $299.01)

• Hisense 55-inch E7 Cinema Mini LED QLED 4K Fire TV — $429.99 $749 (save $319.01)

• Hisense 55-inch U6 Pro Mini LED QLED 4K Fire TV — $529.99 $849.99 (save $320)

• TCL 55-inch NXTVISION QLED 4K Art TV — $580.99 $999.99 (save $419)

• Amazon 55-inch Ember Artline 4K QLED Fire TV — $599.99 $899.99 (save $300 with code SAVEFTV)

• Hisense 50-inch S7N Canvas QLED 4K Art TV — $649.99 $1,299.99 (save $650)

• Samsung 55-inch S90F OLED 4K TV — $997.99 $1,397.99 (save $400)

Deals on 65-inch TVs

• LG 65-inch 75B QNED 4K TV — $479.99 $699.99 (save $220)

• TCL 65-inch QM64L Mini LED QLED 4K Fire TV — $529.99 $799.99 (save $270)

• Hisense 65-inch U6 Pro Mini LED QLED 4K Fire TV — $699.99 $1,099.99 (save $400)

• Amazon 65-inch Ember QLED Fire TV — $709.99 $849.99 (save $140)

• Amazon 65-inch Ember Artline 4K QLED Fire TV — $799.99 $1,099.99 (save $300 with code SAVEFTV)

• Hisense 65-inch S7N Canvas QLED 4K Art TV — $799.99 $1,299.99 (save $500)

• Hisense 65-inch U7 Mini LED QLED 4K TV — $849.99 $1,499.99 (save $650)

• TCL 65-inch QM8K Mini LED QLED 4K TV — $997.99 $1,499.99 (save $502)

• Samsung 65-inch S90F OLED 4K TV — $1,199.99 $2,499.99 (save $1,300)

• Sony 65-inch Bravia XR8B OLED 4K TV — $1,199.99 $1,999.99 (save $800)

• Hisense 65-inch UR8 RGB Mini LED 4K TV — $1,299.99 $1,999.99 (save $700)

• TCL 65-inch QM8L SQD Mini LED 4K TV — $1,497.99 $2,499.99 (save $1,002)

• Sony 65-inch Bravia 8 II OLED 4K TV — $2,608.33 $3,299.99 (save $691.66)

Deals on 75-inch to 77-inch TVs

• Hisense 75-inch QD7 Mini LED QLED 4K TV — $549.99 $799 (save $249.01)

• LG 75-inch 75B QNED 4K TV — $699.99 $999.99 (save $300)

• Hisense 75-inch U6 Pro Mini LED QLED 4K TV — $848.99 $1,399.99 (save $249.01)

• TCL 75-inch QM8K Mini LED QLED 4K TV — $1,397.99 $1,999.99 (save $602)

• Hisense 75-inch S7N Canvas QLED 4K Art TV — $1,399.99 $2,499.99 (save $1,100)

• Hisense 75-inch UR8 RGB Mini LED 4K TV — $1,699.99 $2,499.99 (save $800)

• LG 77-inch C5 OLED 4K TV — $1,999.99 $3,699.99 (save $1,700)

Deals on 85-inch TVs

• Insignia 85-inch Class F50 Series 4K Fire TV — $549.99 $899.99 (save $350)

• Insignia 85-inch QF QLED 4K TV — $659.99 $1,099.99 (save $440)

• Hisense 85-inch QD6 Mini LED QLED 4K TV — $749.99 $1,099.99 (save $350)

• TCL 85-inch QM6K Mini LED QLED 4K TV — $999.99 $1,999.99 (save $1,000)

• Hisense 85-inch U6 Pro Mini LED QLED 4K TV — $1,099.99 $1,999.99 (save $900)

• Hisense 85-inch UR9 RGB Mini LED 4K TV — $3,999.99 $4,499.99 (save $500)