Happy National Streaming Day to all who celebrate. Sure, it's a made up holiday, but the deals are very real.

National Streaming Day was coined by Roku a dozen years ago to self-promote its own streaming devices and subscriptions. Now it's an unofficial holiday that falls on May 20 and tends to deliver tons of streaming deals. While Roku still offers the largest selection of streaming deals on its own add-ons, we've seen other streamers toss their hats in the ring in years past — like a 68% discount on annual Peacock subscriptions last year.

If you've been wanting to diversify your streaming lineup for 2026, but price hikes kept you from doing so, now's a good opportunity to sign up for new services for a steal. This year, Roku is offering up to 90 percent off subscriptions to both popular and more obscure streaming services, including Apple TV, AMC+, Shudder, Starz, Crunchyroll, and more. For these deals, you'll have to sign up through the Roku Channel, which is completely free and can be accessed through a web browser, a Roku streaming device, or an Amazon Fire TV device.

Several other streaming services are also discounted, and we'll be keeping our eyes peeled for any other deals that pop up as we head into Memorial Day weekend.

Note that most of these deals will only stick around for a few days, so be sure to sign up as soon as possible. Happy streaming, y'all.

Best National Streaming Day deal

Why we like it

Apple TV has seen one of the most dramatic price hikes of any streamer over the past few years, now costing subscribers $12.99 per month. This two-month discount through the Roku Channel knocks the price down to just $5.99 per month. For anyone keeping track, that's just a dollar more than the original cost of Apple TV when it launched back in 2019.

You'll get access to the full ad-free streaming library, which includes so many shows we're obsessed with: Pluribus, Severance, Ted Lasso, The Studio, and more. After your two-month streaming marathon is up, you can either keep your subscription for the full $12.99 per month or cancel and wait until another streaming deal arises.

Roku add-on streaming deals

All Roku Channel offers end on May 26, 2026 at 2:59 a.m. ET. I've rounded up some of my favorite picks below, but be sure to sign into Roku to browse all of the deal offers.

Ad-free:

• ALLBLK — $3.99/month for 2 months $6.99/month (save $3/month)

• Apple TV — $5.99/month for 2 months $12.99/month (save $7/month)

• Crunchyroll — $1.99/month for 3 months $9.99/month (save $8/month)

• Curiosity Stream — $1.99/month for 2 months $5.99/month (save $4/month)

• Hallmark+ — $1.99/month for 2 months $7.99/month (save $6/month)

• HIDIVE — $0.99/month for 2 months $6.99/month (save $6/month)

• MGM+ — $0.99/month for 2 months $7.99/month (save $7/month)

• Shudder — $4.99/month for 2 months $9.99/month (save $5/month)

• Starz — $1.99/month for 2 months $11.99/month (save $10/month)

With ads:

• AMC+ — $1.99/month for 2 months $7.99/month (save $6/month)

• Discovery+ — $2.99/month for 3 months $5.99/month (save $3/month)

• frndlyTV — $0.99/month for 2 months $12.99/month (save $12/month)

• Screambox — $1.99/month for 2 months $4.99/month (save $3/month)

More National Streaming Day streaming deals

• AMC+ Premium (Prime Video add-on) — $4.99/month for 2 months $10.99/month (save $6/month)

• Disney+ and Hulu (wth ads) — $11.99/month for 6 months $12.99/month (save $1/month)

• NFL Sunday Ticket on YouTube — $20/month for 12 months $40/month (save $20/month)

• Sirius XM (Roku add-on) — $5/month for 12 months $11.99/month (save $6.99/month)

• YouTube TV — 10-day free trial, $67.99/month for 3 months $82.99/month (save $15/month)