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Let's Talk Loyalty

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Consumer Loyalty Insights for Australian Brands - Let's Talk Loyalty #296: The Role of Community, Social Consciousness and Neurodiversity in Loyalty. - Let's Talk Loyalty #295: Secrets of Success for Subscription Loyalty (Short Summary Show) - Let's Talk Loyalty #294: East v West - Fascinating Loyalty Program Insights from Asia - Courtesy of Comarch - Let's Talk Loyalty #293: Reducing Churn in the Home Energy Sector with Genesis New Zealand - Let's Talk Loyalty #292: AA Smartfuel New Zealand (Short Summary Show) - Let's Talk Loyalty #291: My FedEx Rewards - A Powerful Differentiator in an Extremely Competitive Industry - Let's Talk Loyalty #290: South African Loyalty Awards - Judges Share Insights and Best in Class KPI's - Let's Talk Loyalty #289: Privacy, Data & GDPR Insights (Short Summary Show) - Let's Talk Loyalty #288: Global Perspectives on Customer Loyalty with Capillary Technologies - Let's Talk Loyalty #287: Crushing Churn & Creating Loyalty by Connecting with Customers - Let's Talk Loyalty #286: Bilt Rewards: Rewarding Home Renters (Short Summary Show) - 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Let's Talk Loyalty #274: The Loyalty Report 2021 (Short Summary Show) - Let's Talk Loyalty #273: eCommerce Leader Leverages Loyalty to Drive Commercial Success - Let's Talk Loyalty #272: Award Winning "MySchool MyVillage MyPlanet" Connects Transactional and Emotional Loyalty. - Let's Talk Loyalty #271: The Role of Communications to Drive Loyalty - Short Summary Show - Let's Talk Loyalty #270: Crypto-Based Rewards - Insights and Inspiration for Travel and Hospitality - Let's Talk Loyalty #269: HEMA's Heritage and Values Drive Customer Loyalty - Let's Talk Loyalty #268: Lessons from the Loyalty Science Lab - Short Summary Show - Let's Talk Loyalty #267: Floor & Decor Shares the "Pro Premier Rewards" Program - Let's Talk Loyalty #266: "Sleep Number" Leverages Loyalty to Drive Advocacy - Let's Talk Loyalty #265: Greenbacks Loyalty Programme from Nedbank (Short Summary Show) - Let's Talk Loyalty #264: Let's Talk Loyalty is 3 Years Old - Birthday NEWS Announcement - Let's Talk Loyalty #263: Sharing Data, Sharing Ownership & Renting Fashion - 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Let's Talk Loyalty #217: Insights on Loyalty Innovation with Epsilon (Short Summary Show) - Let's Talk Loyalty #216: Everyday Loyalty - Connecting Customers, Members and Merchants - Let's Talk Loyalty #215: Loyalty Insights from Asia - Speak Like a CEO - Let's Talk Loyalty #214: ENOC's Successful Loyalty Program in the UAE (Short Summary Show) - Let's Talk Loyalty #213: Relaunching The Shangri-La Hotel Rewards Program - Let's Talk Loyalty #212: Circle K's Award-Winning "PLAY or PARK" Programme in Ireland - Let's Talk Loyalty
#614: Stix: el punto de las grandes marcas - Let's Talk Loyalty
2024-11-13 · via Let's Talk Loyalty

Episode 614

Published on: 13th November, 2024

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available.

Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now.

---------------

This episode of Let's Talk Loyalty is in Spanish.

En el episodio de Let’s Talk Loyalty en Español tenemos a Eduardo Leonidas quien es Founder y CEO de Stix es el programa de lealtad con un modelo de coalición basado en Brasil que integra a grandes cadenas de retail como Pao de Azúcar, Extra, Droga Raia, Drogasil, Shell, C&A, Sodimac, entre otros. El programa fue fundado en 2020. Anteriormente a Stix, Eduardo fue director de estrategia del grupo Pao de Azucar y previo fue Vicepresidente de desarrollo corporativo en Grupo Casino.

Trabajó más de 10 años en JP Morgan. Eduardo es un apasionado de la lealtad y en el episodio de hoy nos comparte su visión de esta, así como los fundamentos para que un programa de coalición sea éxitoso y los principales desafíos de liderar una empresa de lealtad.

Hosted by Alex Saul

Show Notes:-

1) Stix

2) Eduardo Leonidas