A luxury Land Rover has somehow managed to get trapped in a sea tide.
Bemused locals walking past the scene at a beach off Abersoch, on Wales' northwest coast, on Sunday first spotted the £80,000 vehicle during their early morning ambles.
A photo taken of the hilarious incident showed almost all of the silver Land Rover Discovery submerged beneath the calm waters.
A bright red tow rope could be seen attached to the back of the vehicle.
It is not quite known how the car, and its owner, got into the pickle.
But many who saw the photo online, first shared by Abersoch.com, said they thought the sinking of the car may have been faked.
But the site confirmed that a 10am tide had completely submerged the vehicle.
Many said that the area, which has long attracted tourists and second-home owners lured to the region by its beauty, will likely see more of these incidents in the future.
A photo taken of the hilarious incident showed almost all of the silver Land Rover Discovery submerged beneath the calm waters
One social media user wrote: 'Not the first and it won’t be the last.'
Another said the incident marked the start of 'silly season', when locals see more and more mishaps as tourists and second-home owners, inexperienced in the ways of the coast, flood into the region.
They added: 'When will the bloody tourists learn.'
Others were more sympathetic, with one stating that the Discovery's 4x4 capacity 'probably gave [the driver] a sense of security that it can go anywhere - we all know it can’t.
'We have to still feel a little sorry for his loss.'
Another wrote: 'Very sad to see that something went wrong. See many cars go into the sea to retrieve boat trailers, and you know that car will be rotten very soon afterwards.
'You also see people who use their nous and use long ropes to pull out the trailer before hitching and not getting wet. But you can never account for sand shift or sink - and it’s a risk you take. There’s a reason why old tractors are used.'