(L-R): Buzz Lightyear (voiced by Tim Allen) and Woody (voiced by Tom Hanks) in Disney and Pixar's TOY STORY 5. Photo courtesy of Disney/Pixar. © 2025 Disney/Pixar. All Rights Reserved.

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With Pixar’s Toy Story 5 fast approaching its theatrical June debut, cereal boxes will once again hold the promise of more than just a milk-sogged morning meal.

For the first time in over a decade, Kellogg’s is bringing playable prizes back to the breakfast table with special edition boxes (namely Froot Loops, Frosted Flakes, Corn Pops, Apple Jacks, Frosted Mini-Wheats, Rice Krispies, Corn Flakes, and Cocoa Loops) slated to hit shelves nationwide Sunday, April 26.

The goodies inside range from spoons modeled after iconic Toy Story characters (Woody, Buzz, Jessie), to collectable trading cards, to movie ticket promotions.

If you’re starting to feel a little nostalgic, that’s the entire point.

Similar to the great Dunkaroos resurrection of 2020 (one of the few bright spots in an otherwise miserable year), Kellogg’s hopes to bring back warm memories for millennial parents who grew up with Toy Story and cereal box surprises.

That yearning for simpler times packs a powerful punch in the world of consumer products. Indeed, a UserTesting survey of 2,000 people conducted by Talker Research last year found that the average adult was willing to pay 32% more for defunct products from their favorite brands. Over half of that sample (55%) stated that certain discontinued products meant more to them than anything offered on the market today.

“At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most—and breakfast is a big part of that,” Laura Newman, brand marketing VP at WK Kellogg Co., said in a statement. “Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids. Collaborating with Toy Story 5, which explores the role of toys in a tech-driven world, made this moment even more meaningful.”

Lylle Breier, the executive vice president of partnerships, promotions, synergy and events at The Walt Disney Studios, added, “At the heart of Toy Story 5 is the idea that toys inspire creativity, friendship and play. We are delighted to collaborate with Kellogg’s on their ‘Toys Back in the Box’ campaign that gives families a fun way to explore the playful world of Woody, Buzz Lightyear, Jessie, and the gang."