OnlyFans, the subscription service primarily used by sex workers, is in talks to sell a minority stake in a deal that would value the company at more than $3 billion, multiple outlets reported Friday morning, weeks after the death of its secretive owner Leonid Radvinsky.
The deal could close weeks after OnlyFans' late owner, Leonid Radvinsky, died of cancer. (Photo by Jonathan Raa/NurPhoto via Getty Images)
NurPhoto via Getty Images
OnlyFans is in talks to sell about a 20% stake to Architect Capital, a San Francisco-based company, Bloomberg and the Financial Times reported Friday, which would value the company at more than $3 billion.
OnlyFans had been exploring a sale for about a year, as Reuters reported in May 2025 the company was in talks to sell to Los Angeles-based investor group Forest Road Company at a valuation of $8 billion.
Architect Capital had reportedly been in talks with OnlyFans for months, with the Wall Street Journal reporting in January it was in talks to purchase a majority stake in the company which would have valued it at about $5.5 billion.
The minority stake deal with Architect Capital could be finalized as early as next month, the Financial Times reported, adding it would open the door to additional stake sales in the future.
As part of the deal, Architect Capital would develop new financial services and products for OnlyFans creators, Bloomberg reported.
The deal could close just weeks after Radvinsky, the Ukrainian-born entrepreneur who purchased OnlyFans in 2018 and transformed it into a booming porn business, died of cancer.
OnlyFans is highly profitable—and it made billions for its late owner, Leonid Radvinsky, whom Forbes previously reported was making $1.9 million from the company every day in 2024. Spending on the platform reached $7.2 billion in 2024, Forbes reported, of which OnlyFans takes a 20% cut.
Radvinsky died “peacefully after a long battle with cancer” at age 43 in late March, an OnlyFans spokesperson told Forbes at the time. Radvinsky garnered a reputation for being secretive—he never gave interviews, and photos of him are rare. Radvinsky’s ownership of OnlyFans quickly garnered him considerable wealth, reaching a net worth of nearly $5 billion. After buying the platform in 2018, OnlyFans membership surged during the Covid-19 pandemic as creators sought ways to make money from home, notching 188 million users by 2021—more than 14 times the 13 million members it had in 2019. The platform, though, has faced controversies under Radvinsky’s ownership, nearly alienating users in 2021 when it briefly said it would ban explicit content, and it has faced lawsuits and accusations that its age restrictions can be circumvented. Radvinsky’s leadership of OnlyFans was his most profitable porn venture, though it was far from his first. He launched his career as a teenager, operating a business that promised “hacked” passwords to porn websites, including “illegal pre-teen” or “bestiality” content, though a Forbes investigation found these websites didn’t actually link to such content. The business, though, was profitable for Radvinsky, who made money on every click. He also founded MyFreeCams, an adult webcam site that reportedly had 5 million users by 2010.
Leonid Radvinsky, Secretive Porn Entrepreneur Turned OnlyFans Billionaire, Dies At 43 (Forbes)
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