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Forbes - Under 30

This $46 Million Toilet Startup Is Betting Smart Seats Can Be A Billion-Dollar Business These Under 30 Soccer Stars Are Gunning To Be The Next Ronaldo And Messi The Under 30 Podcast The Under 30s Entering A $60 Billion Deal With SpaceX Olivia Rodrigo Launches Women-Led Music Festival Featuring KATSEYE, Chappell Roan And More How This Under 30 Alum Made The Forbes Midas Top Investors List The Under 30 Founders, Athletes And Creators Shaping Arizona Three Mega IPOs Could Mint A New Wave Of Under 30 Tech Millionaires Under 30 Alum’s 3D Model Startup Hits Unicorn Status Amid AI Frenzy The Newest AI Unicorn Is Coming For The Retail Industry Radar Reaches A $1 Billion Valuation On The Bet That It Can Supercharge Physical Shops Meet The Doctor-Turned-Entrepreneur Using AI To Save Lives Explore The Forbes 30 Under 30 Asia 2026 From Bhanvitha Mandava To Tarmo Peltokoski: Meet The 30 Under 30 Asia Rising Stars Shining On The Global Stage From Art And Science To Current Affairs: The 30 Under 30 Asia Content Creators Using Their Platforms To Educate And Entertain Forbes 30 Under 30 Asia: The Social Entrepreneurs Tackling Issues From Food Waste To Inequality 30 Under 30 Asia: The Retail And Ecommerce Innovators Spotting New Market Opportunities Humanoid Robots, Drones And Green Energy: The 30 Under 30 Asia 2026 Entrepreneurs Innovating In Industry, Manufacturing & Energy 30 Under 30 Asia: The Healthtech Founders And Researchers Pushing Boundaries Of Scientific Discovery Meet The Fintech Founders And Investors Of The 30 Under 30 Asia 2026 List 30 Under 30 Asia’s Next Icons: The Gen Z Athletes And Music Artists Rewriting The Playbook From Language Learning To Industry-Specific Solutions, Meet The Innovators On The 30 Under 30 Consumer And Enterprise Technology List 30 Under 30 Asia 2026: Meet The Entrepreneurs Building AI For Individuals And Enterprises PlantSwitch Lands $17 Million To Replace Plastic At The 2026 World Cup Newsreel Is Chasing $1 Million To Build The News App For People Who Hate The News How This Under 30 Is Capitalizing On The $100 Billion Video Gaming Boom Michael Phelps, Bill Gurley And Other GOATs’ Advice For Business And Life Mau P, Ellie Kildunne And Billion-Dollar Healthtech Startup SheMed Make The Under 30 Europe List. Meet The Class Of 2026. Bootstrapped To $1 Billion: How Arizona-Based Lectric eBikes Is Dominating The D2C Market Video: Meet The $4 Billion Startup Remaking Corporate Training With AI Avatars How We Make The Forbes Under 30 Europe List 30 Under 30 Europe Entertainment 2026: Mau P, Marisa Abela & Other Breakout Stars To Watch 30 Under 30 Europe Retail & Ecommerce 2026: Young Entrepreneurs Shaping The Ways We Shop 30 Under 30 Europe Sports & Games 2026: How Ellie Kildunne, Eberechi Eze And More Turn Competition Into Commercial Success By The Numbers: Meet The Forbes 30 Under 30 Europe Class Of 2026 30 Under 30 Europe Media & Marketing 2026: How Gen AI And The Creator Economy Are Forging The Next Frontier Of Media Backstage With Mau P Why Ellie Kildunne Had To Turn Down The Olympics To Become The Best Rugby Player In The World How Two Sisters Built A $1 Billion HealthTech Unicorn Would You Pay Via Palm Print? This Startup Is Revolutionizing Biometric Technology How AI Is Fueling The Lab-Grown Meat Industry He Quit His Job With No Plan, Now His AI Startup Is Worth $100 Million How To Turn 'Boring' Products Into Hype Brands (According To The Co-Founders Of Hears Earplugs) How This Entrepreneur Identified A $6 Billion E-Commerce Opportunity Stop Scrolling LinkedIn: This $20 Million AI Startup Is Fixing The Labor Market How Sinead Gorey Built A Cult Fashion Brand Worn By Sabrina Carpenter Cloaked Raised $375 Million To Poison Your Data—And The NFL Wants In Clasp Raised $20 Million To Tackle Healthcare Burnout Through Student Loans Alix Earle Has Mastered Marketing. Now She Takes The Founder Seat The U30s Helping Palantir And Cursor Hire Just Raised $40 Million AI Unicorn ElevenLabs Is Making A $1 Billion Effort To Restore 1 Million Voices—And Launching An 11-Part Docuseries This U30 Kept Launching Apps Until One Worked. Then Sold It To MyFitnessPal Hinge Alums Raise $8.5 Million To Turn Social Media Scrolling Into Real-World Meetups Owen Cooper Wins Actor Award for Netflix’s Adolescence How Misfits Market Grew Into A $500 Million Revenue Business Meet The Young Founders And Superstars Building In The Silicon Desert Creator YourRichBFF Taps AI To Build Robo-Money Expert These Under 30 Alums Are Among America’s Greatest Living Innovators Podcast Star Jake Shane Named Chief Creative Officer At German Candy Company Katjes AI Agent Startup Decagon Triples Valuation To $4.5 Billion How Phoebe Gates And Sophia Kianni Raised $35 Million In Hopes Of Building An AI Shopping Unicorn Under 30’s Throwback To 2016: The Biggest Moments From The Last Decade With Vlad Tenev, Ty Haney And More The Under 30 Founders Harnessing Tech To Lead The Future Of Fashion And Food This Under 30 Built A Multi-Million Dollar Chocolate Brand. Then Chocolate Almost Destroyed It Creator Startup Fanvue Raises $22 Million To Fuel The Future Of AI Influencers Meet The U30 Alums Hosting Events For Shaq, Travis Kelce & John Summit New Research Reveals Insights Into America’s Nonbinary Youth The Nuts And Bolts Of Effective Delegation
Bill Gurley’s Expert Advice On Investing When Valuations Are Sky High
Alexandra York · 2026-07-10 · via Forbes - Under 30

Think this is nice? It’s a version of the weekly Under 30 newsletter and would be even better in your inbox.

Jamel Toppin for Forbes

Bill Gurley switched his career twice before ending up in Silicon Valley. First in computer engineering, which felt too siloed; and later working on Wall Street, but banking didn’t excite him. Venture capital, however, was the perfect match for his “personality, character, and curiosity,” he says. Today, he’s best known as an investor behind deals into tech companies like Uber and GrubHub early in their existence.

But despite being involved in some of the most notable deals in recent history, Gurley warns against raising too much money today. Especially in a world where tech startups are reaching billion dollar valuations left and right (last year we compiled a list of 46 Under 30 alumni who have become billionaires since being named to the list), it might seem easier than ever for startups to raise. But that’s promised only to certain industries, Gurley says.

Most venture capitalists are so focused on AI that they won’t pay attention,” he says, adding that “you have this situation where the AI companies are raising money at crazy valuations, and the non AI companies can't raise money at any valuation, so it's a really stark contrast.”

Meanwhile, many of the VC firms hoping to back these booming AI companies have, too, raised a lot more money. And it’s caused a wave of proactive investing.

“If a company’s working, they proactively go to them and ask them to take money,” he says. “People are just showing up at the door, in many cases with the implication that if you don't take the money, they'll give it to the competitor.”

It’s true: We’ve covered startups like Mercor, the makers of AI coding tool Cursor, who, at the time of speaking to us last year never asked for funding yet had raised more than $135 million; or Radar, a retail tech startup that set out to raise $60 million but ended up with a $170 million Series B this year. This proactive funding is worth taking a pause, Gurley advises.

“When taking lots of money you don’t need, you're naturally going to take your burn rate up, which I think of as a risk,” he says. “It becomes harder and harder to truly understand your unit economics the bigger that burn gets."

Plus, with high funding comes high expectations: “Founders should always realize, and young ones don’t always understand, that valuations represent discounted future expectations. The higher the valuation you take, the more is expected of you. A slight misstep, and you could be way underneath."

All this advice and more is in the latest episode of the Forbes Under 30 Podcast. Episodes one (with creator and barber VicBlends) and two (with Cloaked CEO Arjun Bhatnagar) are live on YouTube, Spotify, or wherever you get your podcasts now. Episode three with Bill Gurley will air Monday at 9am EST.

See you there,

Alex & Zoya

Introducing: The Under 30 Podcast

Forbes.com

Everyone sees the success. We uncover the climb. Go behind the scenes with Forbes Under 30 founders, creators and musicians—and the investors and mentors who backed them—to hear the real stories, lessons and pivotal moments behind building something that lasts. Find season one here.

Lister Lowdown

-Twelve Labs, a 2025 Under 30 AI company, raised $100 million in a Series B funding round co-led by New Enterprise Associates (NEA) and NAVER Ventures. The startup developed AI models that can process and understand vast video archives and intends to use the new funding to build what it calls “video superintelligence.” Radical Ventures, Korea Investment Partners, Index Ventures, Quadrille Capital and Red Bull Ventures also participated in the round.

-2024 Under 30 Consumer Tech company GPTZero, the startup behind a detection tool that identifies whether text was written by a human or generated by AI, has been acquired by Superhuman. Superhuman, an AI email automation startup, became part of Grammarly through an acquisition, and Grammarly later adopted the Superhuman name as its corporate brand. The company already offers a suite of AI-powered writing and detection tools. Financial terms of the acquisition were not disclosed.

-Under 30 alum and Forbes billionaire Palmer Luckey has set out to change the game of data centers. His military startup Anduril has reportedly built a deployable data center that can be transported in a container and be operational within 10 minutes. It’s intended for use on battlefields and other challenging environments. The new project was unveiled in partnership with Amazon Web Services.

On Our Radar

-OpenAI closes in on the healthcare industry. With millions of people already using its ChatGPT for health advice, OpenAI has launched three new products in the last six months, including ChatGPT for Clinicians and ChatGPT Health, which can integrate with existing apps like Apple Health or MyFitnessPal. Will its AI be accurate enough for the challenge? (Forbes)

-More on health and AI: Midjourney, the popular AI image generation tool, is opening up a luxury spa in San Francisco. (Yes, you read that right). As one might expect, the project will include machinery like an underwater, full body scanner. You also have the good old hot tubs and saunas though. (Business Insider)