Leading AI and technology transformation solutions company UST has acquired Intecrowd LLC, a globally recognised boutique Workday partner based in Florida, US, in a move that strengthens its capabilities in enterprise cloud transformation and AI-driven services.
The Workday ecosystem is a cloud-based network that integrates core human capital management and financial management applications with AI-powered analytics; partner-led services; and third-party integrations. It enables enterprises to drive digital transformation through specialised offerings such as implementation, application management and customised solutions.
Faster deployments
Kailash Attal, Chief Solutions Officer, UST
Intecrowd’s Workday-certified implementation expertise will complement UST’s global scale, enabling faster deployments, continuous optimisation and more measurable outcomes, according to a company spokesperson. The combined entity aims to accelerate time-to-value by leveraging AI-ready data foundations, intelligent automation and advanced analytics, thereby enhancing efficiency and service delivery.
The acquisition is expected to bolster UST’s ability to serve its global client base while expanding its footprint within the rapidly evolving Workday ecosystem. It will also strengthen the company’s enterprise application portfolio and support the delivery of its SaaS++ value proposition to Global 2000 customers.
Client retention
Founded in 2014 and headquartered in Lake Worth, Florida, Intecrowd employs over 250 professionals across the US, India, Australia, Canada, New Zealand, the Philippines, Poland, Germany and the UK. Its exclusive focus on Workday solutions has earned it a strong reputation, underpinned by high client retention and consistent delivery standards.
As a full-service Workday partner, Intecrowd offers end-to-end capabilities spanning Human Capital Management, Financial Management and Workday Extend. It is among the first partners authorised to build applications on the Workday Extend platform. The company has twice won the Workday Hackathon for developing advanced solutions, and received a Responsible AI Badge for its AI Translation Generator application. It was also recently named Workday Partner of the Year 2026 for AI Excellence.
Published on April 8, 2026