Simca Advertising, an Out-of-Home advertising player, plans to raise Rs 58 crore through initial public offering on NSE Emerge platform.

The company will issue 31,71,600 equity shares in the price band of ₹174 - ₹183 a share.

The issue will open for subscription on May 8.

The net proceeds from the IPO will be used for purchase and installation of LED screens, funding for strategic collaboration with Capital World Media Services for monetisation of 20 LED digital advertising screens, funding incremental working capital requirements, general corporate purposes and issue related expenses. The anchor bidding will open on May 7.

Socradamus Capital will be the Book Running lead manager MUFG Intime India has been appointed as the registrar.

Fahim Batliwala, Chairman, Managing Director and Promoter, Simca Advertising said the IPO is a strategic step towards scaling digital footprint and capitalising on the growing shift towards DOOH advertising.

With rising urbanisation and demand for premium outdoor media, the company is well-positioned to capture the next phase of growth in the OOH industry, he added.

Priyesh Jain, Director of Socradamus Capital said Simca Advertising operates in a niche segment of the OOH advertising industry, which is witnessing steady growth supported by urbanization and increasing adoption of organised media formats.

The company has built a strong presence in key high-traffic locations and demonstrated consistent growth in its operations, he said.

Published on May 4, 2026