That familiar ₹5 biscuit you reach for with your tea has quietly weathered demonetisation, GST, Covid, and one cost shock after another.

But with raw material prices climbing again, will FMCG companies finally raise product prices, thereby removing the price point altogether?

The answer is NO. Instead of raising prices outright, many brands are making packs smaller, rolling out ‘bridge packs’, and subtly changing how India buys its daily essentials—both in villages and cities. In this episode, we break down what shrinkflation really means, why companies fiercely protect the ₹5 price point, and how the pack isn’t going anywhere, albeit with a twist.

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Published on April 16, 2026