Hitting 50? That’s the age, says serial entrepreneur Sanjay Mehta, when most people face uncertainty. “Even the most successful individuals face hard-hitting questions at this stage about identity, purpose, health, family and legacy,” he elaborates.
The former founder of digital agency Mirum is embarking on a new entrepreneurial journey with the launch of Ananta Quest that seeks to solve the “What after 50..” problem. The platform wants to help navigate and transform life’s second innings for those between 50 and 65.
As a serial entrepreneur and active angel investor, Mehta has built, scaled, and exited multiple ventures while mentoring countless start-ups, and has been quick to spot trends. He launched Homeindia.com way back in 1998 and social media agency, Social Wavelength (which became Mirum) in 2009.
Mehta’s latest venture is born out of his own quest for clarity and meaning in life’s second innings. Ananta Quest is based on the pillars of health (prana), wealth (artha), and community (ekatra). It is focused on actionability. Over time, it aspires to shape a new narrative for India’s 50+ individuals.
Published on September 29, 2025