Pune-based Innocent Fresh Foods Pvt Ltd, which is present across approximately 1,000 retail outlets, is preparing to expand into 40-50 cities over the next few years.

Quoting Saroj Rai, Co-founder of Innocent Fresh Foods Pvt Ltd, a media statement said: “For decades, traditional foods such as Sattu, Thekua, Nimki, Makhana and regional pickles have been consumed by millions of Indians, yet most of these categories remain fragmented and under-branded. We see a significant opportunity to build trusted national brands around products consumers already know, love and trust. At Innocent Fresh, our mission is simple: make traditional foods as accessible, convenient and desirable as modern packaged foods without compromising on authenticity, nutrition or taste.”

Over the next two to three years, the company plans to deepen its presence across existing markets while expanding into 40-50 cities, with a particular focus on tier-2 and tier-3 markets where traditional food categories already enjoy strong consumer acceptance, it said. Future growth will be driven through general trade, e-commerce, quick-commerce, institutional channels, and exports.

The statement said the company has incorporated rural participation into its operating model by working with women from rural communities who possess traditional food preparation skills passed down through generations. By integrating traditional expertise into a scalable business model, Innocent Fresh aims to create livelihood opportunities while helping preserve India’s rich culinary traditions, it said.

The company’s products are available across retail and kirana outlets in markets, including Pune, Mumbai, Delhi NCR, Noida, Gurugram, Lucknow, Kanpur, Varanasi, Prayagraj, Patna, Ranchi, Gaya, Kolkata, Jamshedpur, and surrounding regions.

Published on June 9, 2026