DAICHI, the microenterprise brand of Hindustan Zinc Ltd, has launched products across leading retail and quick commerce platforms, including Modern Bazaar stores across Delhi NCR and Blinkit in Delhi.
The brand, ‘DAICHI -- The Best from Rural India’, features a diverse portfolio of high-quality FMCG products, including pickles, honey, spices, pulses, namkeen, oil and ghee handcrafted and managed by rural women entrepreneurs.
Quoting Arun Misra, CEO and Whole-time Director of Hindustan Zinc, a media statement said: “ We are committed to building scalable, women-led enterprises that move beyond local boundaries to become part of mainstream retail ecosystems. DAICHI’s entry into organized retail and quick commerce marks a step towards creating sustainable livelihoods, strengthening grassroots communities, and driving long-term, inclusive social impact.”
The Sakhi initiative under Hindustan Zinc’s rural livelihoods programme has empowered more than 26,800 women through grassroots institutions such as federations, village organizations, self-help groups, and MSMEs.
Additionally, 300-plus Sakhi-led committees and federation managers are driving grassroots leadership by strengthening community institutions through monitoring, livelihood promotion, and awareness-building.
The statement said that the microenterprise programme has grown from five stitching units with 81 women and 86 products in 2018-19 to 14 production units with more than 400 women and over 300 products across food and textile categories, generating ₹2.60 crore in revenue in FY26.
The brand has also established its dedicated e-commerce platform, Heartswithfingers, complementing its presence on leading marketplaces such as Amazon, Flipkart, and ONDC, tapping into growing digital adoption and expanding consumer reach.
The onboarding of DAICHI products on Modern Bazaar and Blinkit marks a strategic shift towards mainstream retail unlocking new growth avenues and strengthening market linkages for women-led enterprises, it said.
Published on April 15, 2026